What happens when a billionaire puts his sperm on the market?

In fertility clinics around the world, sperm is catalogued by blood group, height, eye colour and educational background. Donors are anonymised, regulated, and stripped of identity to keep reproduction unpredictable, ethical and contained.
Rarely does a vial come with a recognisable face. Rarer still with a billionaire’s name and an open offer to pay for the entire procedure.