A Jio moment for fizzy drinks? How Campa is taking on the Coke-Pepsi duopoly

A wedding, a birthday party, a family gathering, or friends watching a cricket match at home – one sight is common. People blissfully enjoying their cold drinks, age no bar. For the last 30 years, that usually meant choosing between two brands, Coke or Pepsi. They were just everywhere. In every fridge, every restaurant or dhaba, every movie hall. Across the country.
Now a third bottle is staring at the duopoly. A bright red label with a price tag of Rs 10.