Flex to fresco, hand-painted ads are making a comeback

For four years, Dharmendra brought traffic to a crawl on Chapel Road in Mumbai’s Bandra area. The narrow lane lost its breadth around the stretch that housed the actor, as day-trippers stopped for selfies with his double-storey mural as Veeru from Sholay.
Last Sept, Dharmendra left the building and, in his place, came a hand-painted beauty ad. Traffic still slows down, but a different dynamic now drives the desire to be pictured with the wall.